The vegan cuisine is not a trend anymore. It is a consolidate reality. 

Many of your guests/customers will be vegan and I’m sure as a Hospitality business owner or manager, this is a request that is becoming more common and if it's not, then it may be due to what you are currently offering (or not offering!).

It's so important to move with the times and give your guests/customers what they want.
Word of mouth among the community is very important so if a vegan guest is blown away, then they will tell EVERYONE!


To give you a few statistics:
- According to Plant Protein’s sources, 6% of US consumers are vegan.
According to Global Market Research Company, Ipsos, there are currently over 9.7 million American vegans.
11 000 people 17-years old and older were surveyed recently, and the results revealed that 2% of Americans are vegetarian. Of these, one-in-four are vegan, making for 0.5% of the total population.
- In 2021, plant-based food sales skyrocketed 2.5X faster than in 2018-2020
“Plant-Based” was listed as category of the year, displaying 199% YOY (Year Over Year) growth in online retail
– Vegans in the UK quadrupled between 2014-2019 & 224 million people were reached through veganuary’s social media in 2020, the Uk is the fastest growing vegan population, with Australia the 2nd.
– In Europe, we saw an increase of 93% for vegan food/drink businesses opening in 2019
– Experts are predicting that by 2040 only 40% of the global population will be consuming meat as we know it today
– In Germany one in 5 or one in 10 people (depending on their age) purchase meat alternatives
- A report by market research firm, Nielsen, shows that a whopping 39% of Americans claim that while their diets are not fully plant-based, they eliminate as many animal-related food products as possible and strive to one day be completely vegan.

These STATISTICS are your GUESTS!